Category “Events”

"Red Carpet Green Dress" Drives Fashion Industry Toward C2C Design

Friday, 12 October, 2012

[Reposted from]

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There is no doubt of the media and entertainment industry’s impact on fashion. The designs worn onscreen and in real life by leading personalities can inspire the choices of millions. One of the best examples in recent pop culture is in

the film The Devil Wears Prada. Meryl Streep’s character, Miranda Priestly, reminded us of the impact of leaders in the fashion industry, stating that the exact color of our lumpy blue sweaters is directly influenced by the pantone choices of the couture fashion houses in previous seasons.

With design, it is often the most aspirational creativity that drives the look of our cellphones or the color of our socks. Today, consumers are increasingly aware of the “story” of their fashion – wearing clothing that reflects a personal belief or philosophy about where fabrics come from and how people and the planet are affected along the supply chain.

The Cradle to Cradle Products Innovation Institute believes that consumers have a choice in the health, safety and social responsibility of the clothing they wear. The problem today is that very few affordable choices exist in “eco-fashion” and consumers are not well informed about what exactly “eco-fashion” means.

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In fact, many consumers may avoid engaging in sustainable fashion purchasing decisions because the landscape has been too complicated for self-education.

As the Institute moves forward with implementation of the new public version of the Cradle to Cradle certification standard, our mission is to build capacity for certifying products and to drive the demand. This will happen when leading designers demand it, large retailers make a commitment to continuous improvement of their products, AND when consumers ask for those kinds of products.

One way in which the Institute plans to change the fashion industry is by partnering with Suzy Amis Cameron and the Red Carpet Green Dress design contest, which places a “sustainable gown” on an actress who walks the red carpet for the 85th Annual Academy Awards on February 24, 2013.

Last year, actress Missi Pyle, whose film The Artist won the Oscar for Best Picture, wore the winning design. The dress was made with many materials that reflect a lower impact on our planet and human health. This year, our goal is to have the winning design be a Cradle to Cradle CertifiedCM dress. It isn’t enough to say that a product is sustainable. We need to specify what we mean by “sustainable.” Cradle to Cradle product certification achieves this goal by providing a continuous improvement, multi-attribute standard. Now consumers will have a more transparent view into the material health, material reutilization, energy consumption, water stewardship, and social fairness imbedded in the product’s manufacturing process.

Our team is actively seeking sustainable textile companies who develop materials that embrace Cradle to Cradle design principles (learn more here) and also are beautiful and appropriate for a red carpet gown. The end result will be newly certified materials for use in viagra sale apparel design and an increase in demand for more certified materials.

2013 entries are due November 5, 2012.
Get full contest details at

Stay tuned over the coming months as our teams share more information about the companies coming onboard with preferred materials to contribute to our finished Cradle to Cradle Certified dress. And if you or your company is interested in certification, textiles or other information, please contact me at

Missi Pyle photo courtesy of AMPAS.

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Talk at Fashion Institute of Technology (F.I.T.) on Global Sustainable Design & Marketing

Tuesday, 18 September, 2012

FIT Global Sustainable Design &

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Marketing Guest Lecture

Guest Lecturer at FITShare on Facebook

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A Working Nomad – Reducing My Footprint Through Technology

Saturday, 10 March, 2012

Consultants are known for being road warriors – hoping on a plane Monday morning for some new destination and returning home Thursday night (generally). We clock tens of thousands of hours and hundreds of thousands of miles a year traveling to be with our clients. Oftentimes, the face to face meeting is the only way we get the job in the first place. It is true that people like doing business with people they like. However, even when working with clients or job prospecting in town, in the past I found myself logging a lot of miles and hours commuting across metro-Atlanta to meet colleagues

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for coffee. This means a 1 hour meeting might be a 3 hour venture by the time all is said and done.

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Trusting my relationships with business partners and trusting my belief in myself to do good work, over the past year I began to shift more and more meetings to online. Particularly for those preliminary “meet and greet” coffees or breakfasts where the point was to talk about what we do or how we might assist one another in business. For many of us, these meetings could take up all of our time. I love to mentor and be mentored. I enjoy meeting new people. I like to assist others in their career goals. But being able to prioritize face to face meetings is an important skill of the independent freelance consultant or entrepreneur.

This past year, I set aside my Prius, which already gets 45 miles to the gallon in town, for increasing the

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number of online meetings using technologies which would allow face time and voice – and even the ability to record the calls. I am not saving I have given up face to face meetings all together. Of course not. I spend lots of time in client offices and working along side partners. I attend professional meetings and networking opportunities (although I have greatly reduced those as well due to time and environmental savings objectives). One way I have been able to do this is about being more

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strategic and selective about where I do show up. Once worried that people would judge me for opting to not meet in real presence for meeting over online video conferencing – I soon realized that others were just as grateful to shift meeting styles and lower their environmental impact. Less fuel used and less pollutants released in the air of our city was a benefit in addition to the savings of hours a week I could dedicate to reading, running or yoga. I had reclaimed my life by using technology. And had lowered my carbon footprint. I slept better at night knowing that I was getting more done and taking care of myself in the process.

Now that’s what I call being sustainable! Taking care of the planet and myself at the same time. sale viagra Not to mention the cost savings that adds up from not driving and all those $2 coffees.

Catch me on the “Up in the Air” Panel at South By Southwest – Monday, March 12th // 10a-2p at SXSW

PGi and iMeet Give Next Gen Flair to Collaboration with #shiftSXSW

“Up in the Air”: On the Move with the Working Nomad

According to Forrester Research, 66% of information workers in the US and Europe already work remotely. Evernote CEO Phil Libin, PGi Digital Nomad Cora Rodenbusch and corporate green strategist Lewis Perkins discuss the implications of that trend and tools that have emerged as a result of this shift.

Featured panelists will share personal experiences, successes, failures, lessons learned and where they believe the future is heading. Attendees will

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participate in an open dialogue about working remotely, unconventional workspaces, business travel, and corporate sustainability.

During this decidedly unique experience, we will spark both conversation and creativity. We want to build collaborative relationships amongst peers and create a fun environment where we can share an elevated dialogue about the work we produce. We hope you will join us in Austin.

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Show Me The Green Light: A Panel for The Grammys

Thursday, 3 February, 2011

Join Lewis Perkins and Karen Solomon (Opportunity Green) as they present generic viagra mexico a panel to discuss the greening of the music industry for the Grammys to include Waste Management, Sony & Universal’s music/ electronics divisions, Clorox Music Touring Sponsorships, Music Industry Veteran Kevin Lyman & Rohan

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Marley from the House of Marley. The conversation with be an in-depth discussion on how the industry has embraced sustainability through key innovations and partnerships

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– and what’s next. For more information on the event, contact Event: Friday, February 11, 2011 – The Conga Room, The Conga Room, L.A. Live, Los Angeles, CA.

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Perkins Speaking at White House 2010 GreenGov Symposium

Friday, 1 October, 2010

Lewis Perkins has been invited to participate with Obama Administration’s 2010 GreenGov Symposium

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Lewis Perkins was invited by the White House Council on Environmental Quality Chair, Nancy Sutley, to create and lead two panels

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to inspire audiences at the 2010 GreenGov Symposium.

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Kevin Green (Clean Air Campaign), Bonnie Nixon (former Director of Sustainability, Hewlett Packard), Chris Mills (Department of Homeland Security, St. Elizabeths Program Manager),

Lewis Perkins (New House LLC)

Panel 2: “Igniting Inspiration: Communication and Organizational Culture” will be held on, Oct. 6 from 1:45 p.m. – 3:15 p.m. in Lisner Auditorium. Lisner Auditorium is located at 730 21st St., NW.

Panelists: John Marshall Roberts (Worldview Learning), Mohammad Asfour (Founder, JGBC), Lewis Perkins (New House LLC)

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Piedmont Park Conservancy Lunch

Tuesday, 25 May, 2010

Thank you all

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who attended. We had an amazing turnout and Chuck and Laura cheap viagra overnight truly inspired the audience with their vision and work.  You can check out Chuck’s work at his website and Laura’s work on


Lewis Perkins, Chuck Leavell, Rose Lane Leavell, Laura Turner Seydel

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Piedmont Park Conservancy – Landmark Lunch

Thursday, 13 May, 2010

The 14th Annual Landmark Lunch
Friday, May 14, 2010
11:00 a.m. – Social
11:30 a.m. until 1:00 p.m. – Luncheon & Program
Greystone at Piedmont Park
Hat Suggested

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Join us for lakefront hors d’oevres and champagne by the pool, followed by lunch at Greystone. Enjoy a conversation with Chuck Leavell & Laura Turner Seydel, facilitated by Lewis Perkins. Catch up with old friends, meet new ones and learn about the efforts to Reduce, Reuse and Renew in Piedmont Park. This year we are honoring Coxe Curry & Associates and Kaiser Permanente for their important contributions viagra pills australia to Piedmont Park and other green initiatives in Atlanta.


Last year more than 600 friends, neighbors, and business leaders attended the luncheon, with proceeds funding the continuing restoration and

enhancement of Piedmont Park.

Parking is available in the SAGE Parking Facility, which may be accessed from Worchester Drive.


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Sustainable Industries Forum in Santa Monica with Paul Hawken, Arianna Huffington & Lewis Perkins, January 14, 2010

Thursday, 24 December, 2009

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Announcing the 2009 Sustainable Industries Economic Forums

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Click on a city for more info:
May 7, The St. Regis San Francisco

Sept. 16, Governor Hotel

Sept. 17, Fairmont Olympic

Nov. 19, St. Regis Hotel

Jan. 14, 2010, Sheraton Delfina

Mar. 25, 2010, Westin Tabor Center

Read coverage of the San Francisco Forum here

Join the Sustainable Industries Economic Forum this fall for a series of keynote presentations by Paul Hawken, who draws from his wealth of expertise and vision to address both the triple-bottom-line opportunities and frank economic realities of these extraordinary times – all in an exclusive dialogue with the Sustainable Industries community. In addition to Paul’s tour of Portland, Seattle, Santa Monica and San Francisco, the Forum features a special keynote from Amory Lovins of the Rocky Mountain Institute in Denver. We’re hitting the road to “re-inspire” the inspired; to highlight the infinite multi-sector economic development potential of Sustainable Industries with expert panels of local business leaders; and to connect attendees through high-caliber networking with the purpose of getting business done.

“We’ve garnered tremendous value from supporting the Sustainable Industries canada viagra pharmacies scam Economic Forums. One of our strongest private sector client relationships to date sprang out of last year’s event sponsorship. By aligning ourselves with Sustainable Industries, we built viagra online 25 mg greater credibility in the yes of this and other valued clients”
- Dave Weigel, VP of Marketing, Ecos

The Sustainable Industries Economic Forums are packed with thought-leaders and feature inspirational speakers like Ray Anderson, Van Jones and Kevin Surace. The insights I gain from these conferences are applicable and more importantly actionable. I’m already looking forward to the next Sustainable Industries event.”
- Gary Groff, Vice President, New Resource Bank

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Perkins Leads Panel on Green Trends

Monday, 2 November, 2009

Opportunity Green in Los Angeles, Nov 7 -8 at UCLA.

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Perkins leads panel with price check 50 mg viagra Sharon Greene (RISC International), Adam Lowry (Method) and Tashion Macon, T-Mobile.

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West Coast Green – Oct 1 -3, 2009 in San Francisco

Tuesday, 29 September, 2009


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