What Can The USA Learn From Iceland Regarding Clean Energy?

Friday, September 25, 2009 5:00

Reprinted from my Fast Company Expert Blog: Semantics of Sustainability

Yesterday (September 22), President Obama addressed the United Nations Climate Change Summit with a speech focused on how the United States is “determined” to combat Climate Change. While the Waxman-Markey bill has been held up in the Senate, and the president’s attentions have centered around Healthcare reform, many of us have been left wondering where we stand on the issue, eight months into this new administration.

As many of you are aware, the House bill which passed earlier this year would first set mandatory limits on greenhouse gases and then develop emission reductions from 17 percent by 2020 and an ultimate goal of 83 percent by 2050. As our country looks to HOW we are going to achieve these goals, I am inspired by a very small nation the size of Kentucky, a mere 2500 miles from the United States: Iceland.

Recently I visited Reykjavik, Iceland for business and experienced first-hand one of the world’s cleanest cities. This arctic capital boasts the use of many eco-innovations including: city parking spots designated for electric cars (complete with recharging outlets); an antibiotic-free meat and dairy industry; and a city composting plant (still in development) which will process all commercial food waste and generate renewable energy through waste-to-energy techniques.

However, I was most struck by the way Iceland powers and heats its buildings. In the capital alone, 26 percent of the energy comes from the country’s five major geothermal plants. And where, you ask, does the other 74 percent of energy come from – perhaps gas, coal or maybe even solar? Surprisingly, the majority (73 percent) comes from hydro-generated power plants with 1 percent being derived from fossil fuels; and overall, 71 percent of the domestic energy is from renewable sources. In fact, because of the abundance of natural geothermal resources available on this volcanic island, 87 percent of the country’s heating and water requirements are met.

During my visit I had the opportunity to visit one of the five geothermal plants that heats the city called The Pearl or Perlan. Home to the large hot water holding tanks that supply the city’s heat, this green landmark, has also become a major tourist attraction for those visiting as the location boasts an observation deck, Concert Hall, a Viking Heritage Museum and five star restaurant that resides in the pearl-like dome on top of the water tanks.

At this point some of you might be wondering if sourcing this amount of energy from the Earth will eventually have an impact on it; and the answer is no. Since the system was first adapted in 1944, CO2 emissions have been reduced by up to 110,000,000 tons, delivering savings of up to 4 million tons of CO2 every year. Additionally, possessing the world’s largest geothermal heating system of steam heating has allowed for Reykjavik to acquire substantial financial savings - roughly 4 billion U.S. dollars. And according to research, it is estimated that the country’s annual savings benefit of geothermal over oil is approximately 140 million U.S. dollars.

The great news is that Iceland is not alone. Many regions of the world boast a similar capability for geothermal capture. Since Iceland has a high concentration of volcanoes, it is an obvious choice for this country of only 300,000 residents – 250,000 of which live in or around Reykjavik.

What impressed me the most about my visit was learning that Icelandic leadership has long seen the potential for this alternative energy source. The structure was first investigated in the 1930s with development of the system beginning after WWII. In the late 60s, an Energy Fund was created to advance the development of geothermal use, both on a large and small scale. Given the country’s recent economic troubles, the strength of its utilities provides some peace of mind to a country otherwise in a state of transition.

When I returned to my laptop, I reviewed a map of U.S. geothermal locations. While the investment may be significant given the drilling required to reach the heat, geothermal may well prove to be one of the more significant sources of future energy, power and heat in our country. Did you know that the entire United States has the geothermal capacity necessary to power these heat pumps? And on the U.S. Department of Energy Website, you can view which regions maintain the greatest opportunity for geothermal energy.

While I am not a scientist by trade, I do recognize that we have tremendous untapped capacity that we should explore in our quest to diversify our renewable energy options and decrease our dependency on foreign oil. I encourage companies to review how these resources could be utilized in their manufacturing efforts – particularly those processes which require steam. A great example of that would be the textile industry, which involves the use of steam cleaning and steam turbines.

From my research I have learned that companies such as Johnson & Johnson (J&J) have already made investments in geothermal energy in Europe. J&J uses geothermal energy to heat and cool its 7000 square foot manufacturing facility for orthopedic surgical supplies and appliances in DePuy, France. In addition to the systems elimination of carbon emission, air pollution, noise and odor that would have been generated from the previous natural gas system, the DePuy operation has also recorded an annual savings of 9,000 Euros since 1999.

Based on what I learned on the Department of Energy’s Website, the majority of the Western United States maintains geothermal temperatures above 200 degrees Celsius, many regions in the 
Midwest and Texas have temperatures of over 150 degree Celsius and an mentioned above, all of the United States is capable of maintaining geothermal heat pumps. It would seem to me that we have vast untapped resources we need to be considering as an immediate fix to our energy and climate contributions in this country.

I welcome comments from readers regarding other ways geothermal is being used or can be used in the United States.

Note: research sourced from the C40 Cities Website, in partnership with Clinton Climate Initiative: http://www.c40cities.org/

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The GreenerAtlanta Show

Tuesday, September 15, 2009 14:13

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Corp! Magazine Article on Conscious Capitalism

Thursday, July 30, 2009 17:55

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In today’s business community, many new conversations are emerging, sounding much more like the type of dialogue you would expect from ministers, rabbis and other people of faith than your typical corporate leader. Words such as authenticity, transparency and truth are infusing corporate speak, but perhaps more significantly their mission statements. Corporate culture is evolving – for the better.

As corporations analyze and strategize their ability to remain profitable for the future, they are having the types of conversations within their organizations that previously belonged to a smaller sector seemingly dominated by health and wellness companies such as the organic food or outdoors equipment or clothing industries. It would not surprise us to learn that conversations about consciousness are taking place within companies who have social consciousness in their DNA, such as Patagonia, Ben & Jerry’s or Tom’s of Maine, but would we expect to hear from within the Fortune 500’s? Perhaps we should.

The Call for Conscious Capitalism

Since the executives of Enron were exposed in 2001 for accounting fraud to the more recent Wall Street scandals, such as Madoff Investment Securities, citizens around the world view corporate leadership in the U.S. with a significant level of distrust. All you have to do is visit the Gallup Web site for statistical proof that disapproval of our nation is at an all time high.

Couple this with the shenanigans of the “Big 3” automobile executives and Wall Street’s infamous golden parachutes, and we have a country clearly in great need of a strong dose of good old fashioned ethics.  The thing is, the top business schools have been teaching ethics for well over a decade now and Corporate Social Responsibility has been in the lexicon of companies for even longer. If we have all been talking about it, and in many cases doing it, what’s the problem? Could it be that corporate responsibility is simply an afterthought of major corporations or used as a way to mitigate risk with key stakeholders who could prevent us from doing business in the most profitable way? Clearly, the old way of doing business has not been serving the greater good. And maybe the old way of corporate social responsibility was not serving us well either.


Here enters a new movement called Conscious Capitalism. In short, this new model promotes that businesses can and will exist in the world not only to create products and services that benefit humanity, but in the process of doing so, they can be a part of the solution for the current social and environmental issues that exist in our world today. In the old business model, corporations existed to increase profits and thereby increase shareholder wealth.  In the new model, corporations exist to provide wealth and a better way of living to all stakeholders – customers, employees, vendors, all partners and shareholders alike.  It’s no longer “Company PLUS cause,” it is “Company IS cause.”



Champions of Conscious Capitalism

These ideas are not new and there are many leaders writing and speaking about conscious capitalism.  Even some of our old corporate legends are stepping up to support the new stakeholder centric business model.  Earlier this year, former GE Chairman and CEO,    Jack Welch, publicly stated that running a corporation merely for the purpose to increase shareholder wealth was a “dumb idea.”  He said, “The idea that shareholder value is a strategy is insane. It is the product of your combined efforts – from the management to the employees.”  Welch also says that “our main constituencies are your employees, your customers and your products.”


Other companies who are leading this conversation are Whole Foods Markets.                   Co-Founder John Mackey writes the forward in author Michael Strong’s book Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems. And Mackey himself has an audio CD called “Passion and Purpose: The Power of Conscious Capitalism.”  Both of these works outlines conscious capitalism and led to the creation of an organization called HYPERLINK “http://www.flowidealism.com” Flow Idealism. Mackey and his group believe that you can create a business model which helps to grow your industry in a socially responsibility manner.


In the case of Whole Foods Markets, consider all of the organic food producers and makers of organic textiles, cosmetics and home products (7th Generation included) that have had a venue for shelf space. This kind of conscious capitalism has led most grocery stores chains in this country to add an organic food aisle to their stores. It has also driven companies such as WalMart to call out their vendors and create mandates on consumer packaging that could prevent a company from even working with the world’s largest retailer if they did not meet the reduced consumer packaging material guidelines placed forth.  Other examples include Clorox, which launched its Greenworks natural cleaning products line in late 2007 and purchased Burt’s Bee in 2008; Häagen-Dazs has led a large campaign to save the honey bees, whose product is not only a critical component of several of Häagen-Dazs’ ice creams, but also a major contributor to the health of our agricultural industry.  These companies understand that solving issues of the environment and society means that we will all be around longer to benefit from their corporate offerings – be that a product or a service.


I was recently introduced to the co-founder of an organization called  B-Corp (http://www.bcorporation.net), Jay Coen Gilbert. From Gilbert I learned that B-Corp is built on the idea to create a new category for companies. In addition to the traditional types of incorporations (such as S-Corps, C-Corps and LLC’s), a company can chose to organize as a B-Corp, which operated to create benefit for the environmental and society as a result of its creation or existence.  As it states on its website, the “B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.”  B Corporations are unlike traditional responsible businesses because they:


Meet comprehensive and transparent social and environmental performance standards.

Institutionalize stakeholder interests.

Build collective voice through the power of a unifying brand.


Another prime example is Mohawk Industries and its vast recycling initiatives. The largest floorcovering manufacturer in the world, Mohawk has committed to recycling more waste than it products. Each year, it diverts more than 3 billion lbs. from landfills, and recycles its own products, its competitors’ carpets and purchases other waste including home demolition waste to used soda bottles. In fact, it saves 3 billion lbs. of soda and water bottles from landfills annually, and uses these PET bottles to produce millions of pounds of recycled carpet, which is then used to manufacture its floorcovering products. The company recognizes the significant environmental footprint of the products it produces, but its efforts are dedicated to minimizing that impact as much as possible while also helping the communities in which it works and lives.


The Future of Corporate Capitalism

So where do we go from here? Can we really expect to witness such a significant transition of the corporate mindset at the heart of our major corporations?  Can and will this shift to a shareholder centric business model take place? I believe it already has. Just watch: corporate transformation is rapidly occurring to meet the demands of a shifting society.


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A long-time advocate for “doing the right thing,” Lewis Perkins is a champion for                   sustainability – personally and professionally. A sustainable strategies consultant to corporations and businesses, including The Mohawk Group, a leading commercial carpet manufacturer, Perkins draws on this passion to help advance companies’ missions of environmental and social responsibility. He has recently spoken on the issues as part of       Forbes’ Business Visionaries Series, the Sustainable Brands conference and the Lifestyles of Health and the Sustainability (LOHAS) forum. To learn more about Perkins, visit  http://www.lewisperkins.com” www.lewisperkins.com and follow his insight on environmentalism and corporate citizenship on his blog, “http://www.fastcompany.com/blog/lewis-perkins/semantics-sustainability-0″Semantics of Sustainability, on FastCompany.com.

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Companies Embrace Innovation Through Their Buildings

Friday, July 24, 2009 15:13


Last week, I attended a private tour of the new Eco Office at Southface Energy Institute in Atlanta, Georgia. Southface is an organization who works in green building advancement. Long before the USGBC began gaining momentum through its LEED certification platform, Southface was already tackling issues pertaining to superior sustainable design in both commercial and residential applications. Today’s new Eco Office was created not only to house the organization’s staff, but also to serve as a model for how commercial building can and will work in the future. The space boasts many efficiencies, such as daylighting window shading, linked to the heating and cooling of the building, rainwater harvesting, solar energy, and the latest technology in composting toilets. And, like many environmentally advanced buildings, much of the technology for energy is captured by an electronic dashboard, allowing users of the building to monitor usage of water and energy down to the minute.

One of the members of the tour asked a very critical question. How do we take this knowledge, relate it to the dollars saved and share it with the larger business audience looking at the return on investment connected to capital improvements to existing buildings. The savings is there. Any where from 10% - 70% savings in energy and water dependent on what measures are taken. A simple cost analysis can illustrate the benefits and timeline for realizing the true ROI of the investment.
But the even better news is that is there are now government incentives in place to make these improvements to our existing buildings.

Today’s business climate around going green in regard to internal energy efficiencies feels a bit like a gold rush as the Department of Energy moves significant amounts of money to the state level. This past week, I attended a monthly sustainability roundtable, which serves our community to educate stakeholders on various environmental programs throughout the region. This month’s topic was presented by the Georgia Environmental Facilities Authority (GEFA), the governmental body tasked with doling out the hundreds of million dollars for energy efficiencies in our state. Here in Georgia, our dollars are allocated to various funding categories – from water, sewer, and energy efficiency to renewable energy programs – all a result of The American Recovery and Reinvestment Act (ARRA), a.k.a. The Stimulus Bill.

The reason I draw attention to this Act and the subsequent dollars is because the amount of business and innovation anticipated to be created from out of these funds is staggering. Business Loans and investments into green energy technology are a significant part of the final bill. In fact, of the total $288 billion dollars $63 billion is allocated for Energy.

In the past few months, I have spoken to numerous consultants in energy and other issues of sustainability who are working with companies, big and small, to help manage the process of how we re-tool our energy usage to renewable sources and create greater efficiencies in the process. Over the next several weeks, I will highlight businesses that are taking advantage of this time in our history to better their businesses for a sustainable future.


Fast Company Magazine

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John Earle Perkins IV family Goes Green

Thursday, July 23, 2009 7:42

Please check out my brother’s blog for his new “Sustainable Cracker” project in Jefferson County, Florida.  John and his family will be building a sustainable, solar powered, rain-harvested, organic garden compound in North Florida.  Their desire is to move away from the toxic influences of raising a family in an Urban setting and get as much off the grid as possible.   The project is just beginning so be sure to bookmark his blog and follow their adventures.  http://ochopee.blogspot.com/

Perkins Family Sustainable Cracker Location

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Speaking Engagements

Sunday, July 19, 2009 10:07

Lewis Perkins will be speaking at the follow events this Summer and Fall….

Verde Home Design:   Healthy and Sustainable Interiors

http://www.verdehomeinc.com/index.php

Atlanta, GA

July 12, 2009

Green BusinessWorks Expo:  How to Keep Going Green While Saving Green

http://www.greenbusinessworksexpo.net/

Atlanta, GA

September 2, 2009

West Coast Green:   Sustainable Business Investments:  The ROI of Green

http://www.westcoastgreen.com/

San Francisco, CA

October 1 - 3, 2009

Eco Innovation:

Today’s Innovation, Tomorrow’s TableStakes: The Social Impact of Sustainability

http://www.iirusa.com/ecoinnovation/event-home.xml

La Jolla, CA

October 19 - 21, 2009

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Verde Home Talk on July 30, 2009

Sunday, July 19, 2009 6:36

Lewis Perkins will be speaking at Verde Home in Atlanta Georgia on Thursday, July 30th 2009 as a part of their ongoing lunch and learn series.  The topic will be on Sustainable and Healthy Interiors.  Learn more about Verde Home here:  http://www.verdehomeinc.com/

Verde Home

Verde Home

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GREEN LEADERSHIP FOR STUDENTS

Sunday, June 28, 2009 19:54

Green Schools Alliance Event

Green Schools Alliance Event

National Student Climate and Conservation Congress in Shepherdstown, West Virginia this week.

I was pleased to learn that The Green Schools Alliance is holding a National Student Climate and Conservation Congress in Shepherdstown, West Virginia this week. The event was developed in conjunction with the U.S. Fish and Wildlife Service’s National Conservation Training Center (NCTC).

100 outstanding GSA Student Fellows and 10 Faculty Fellows, selected from over 24 states, convene to participate in a national environmental leadership conference. One outcome will be a student toolkit, the foundation for a national student climate & conservation service initiative. The goal is to have schools sign up as GSA Chapter Members, so that the more fellows can be nominated. This is real grassroots change to educate and train the next generation of environmental leaders. Check out the speakers at the conference:

http://www.greenschoolsalliance.org/students/fellowconf.html

Also, join the Cause page on Facebook:
http://apps.facebook.com/causes/191326?m=3f1cca43

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Lewis Perkins speaks with Coca Cola and Walmart at 2009 LOHAS Forum

Wednesday, June 24, 2009 21:46

LOHAS conference brings Fortune 500s
Walmart, Coca-Cola among major corporations at green forum in Boulder

Jean Spencer, Camera Staff Writer
Thursday, June 18, 2009

BOULDER, Colo. — The annual Lifestyles of Health and Sustainability Forum — which once targeted small, green-business entrepreneurs — has this year drawn the likes of Facebook, eBay and Walmart.

Those are among the 260 businesses represented at the three-day sustainability conference at the St. Julien Hotel in Boulder.

The forum, which was created in 1996 in Boulder, is a worldwide conference that aims to combine top-level business leaders with “green-minded” investors to expand an already-rapidly growing marketplace for sustainable business models.

Lifestyles of Health and Sustainability, or LOHAS, refers to the $209 billion international market segment of consumers and businesses focused on health and fitness, the environment, personal development, sustainable living and social justice.

The forum, which began Wednesday and continues through Friday, includes panel discussions about corporate strategy by industry leaders; exhibitor booths displaying a range of green-friendly products from acai berry-based Veev alcoholic beverage to green vacations; and even free yoga.

Fortune 500 companies attended this year’s forum looking to learn and share eco-responsible business practices.

“We haven’t been sustainable for a long time, but we have a vision to be zero-waste,” Candace Taylor, Walmart’s director of strategy and sustainability, said in a speech about the company’s sustainability goals. “It’s a lofty vision, but it’s there.”

Taylor, along with April Crow of the Coca-Cola Co. and Lewis Perkins of The Mohawk Group, was featured on a panel Thursday that discussed small steps big corporations are making in the world of sustainability.

Ted Ning, the LOHAS director for the past six years, said the increased interest by big corporations reflects a changing dynamic characterized by consumers demanding more environmentally aware businesses. More companies are beginning to seek business partnerships that allow for growth in their sustainable business plans, he said.

“It was a huge learning experience for me,” said Kate Alini, marketing communications manager for Mini USA, a division of BMW.

Alini said because she represents the automotive industry, she thought she would be “ostracized by tree-huggers,” but she found a unique cross-promoting network at the conference.

“The automotive industry is not moving fast enough sustainability-wise,” she said. “I thought they were going to think I was the plague, but everyone wants know how they can help each other.”

At its inception 13 years ago, the LOHAS forum was a “small, sleepy natural food conference,” but it has since grown to a worldwide phenomenon dedicated to promoting relationships among companies targeting the conscious consumer, Ning said.

For Debbie Williams, vice president and co-founder of GreenSmart — a company that transforms recycled bottles into products such as laptop bags — it is those relationships that drive the expanding sustainable marketplace.

“Everyone comes here with the shared interest to better ourselves and better the planet,” Williams said. “Nowhere else is there a place where we all want each other to succeed.”

Click here to learn more from DailyCamera.com.

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This Week’s Blog on FastCompany.com: Companies Move Closer to Change…

Friday, June 19, 2009 4:48

Big Businesses Move Closer to Real Sustainable Innovation
BY FC EXPERT BLOGGER LEWIS PERKINS
Wed Jun 17, 2009 at 6:05 PM

This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

This month seems to be the season for corporate gatherings, particularly in the sustainability world. Perhaps the “green” enthusiasts prefer to gather when the weather is warmer. Two weeks ago, I participated in the Sustainable Brands (SB) ‘09 conference in Monterey, Ca. This was my third SB conference and I noted a very big transition from those that I had previously attended.

In prior years, the SB community was sometimes susceptible to hosting a series of sessions where big businesses spouted out about their current “green” strategies and highlighted the one or two socially responsible initiatives they were spearheading. The sessions could almost be mistaken for corporate green washing. However, it was also obvious that many companies were still figuring out how to maneuver in this new, greener space.

This June, the entire conference had a much different feel as the session content shifted toward greater transparency and authenticity. I was very impressed as thought leaders and corporations presented real life examples of changes in their companies.

One extraordinary example was from Kaiser Permanente who shared with us how it has created organic farmers markets outside of its medical centers. To date it has developed 30 of these markets, which promote not only the growth of the local farmer, but also demonstrates Kaiser’s understanding of the relationship between healthy food and the prevention of downstream disease.

After all, don’t we need our customers alive and healthy in order to create wealth and purchase our products? That is a simplistic capitalist view of things, but reality.

This week, at the LOHAS Forum in Boulder, Co., I look forward to hearing author Robyn O’Brien discuss her book, The Unhealthy Truth: How Our Food Is Making Us Sick - And What We Can Do About It, and her thoughts regarding why big businesses need to understand the importance of growing healthier and more sustainable consumer bases.

Make sure to stay tuned as I will be sharing my thoughts on that gathering with you all next week.

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